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"The consumer has become more aware of the ability to customize exactly what they want – as opposed to being dictated to by the brand," Waite said.
“Originally it was a stopwatch and we changed the function to a light delivery system,” Mr. Waite said. “We’ve gone from being watch artisans to actual watchmakers.”
"Releasing the Pelagic Life was not a hard decision. It just made sense. The low-profile, mostly black design in which this watch has been customized makes it effortless to focus all attention on the"
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