• When your gold Rolex isn't cool, you do this - CNBC

    When your gold Rolex isn't cool, you do this - CNBC

    In the luxury watch world, black is the new gold. More and more owners of shiny new Rolex watches – whether stainless steel, yellow gold or platinum – are paying thousands of dollars more to turn their luxury timepieces jet black. And that's meant strong growth for a London-based company...

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  • Custom Timepieces Seize The Moment - New York Times

    Custom Timepieces Seize The Moment - New York Times

    In 2003, when George Bamford founded Bamford Watch Department — a company that specialized in customizing Rolex sports watches by applying industrial case coatings, special finishes and unique dial treatments — the notion that consumers wanted products no one else had, and a part in the process that created them, wasn’t commonplace...

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